Continuing our design team series, we’re getting to know our talented interior designer who’s been with us for quite a few months. We sat down with Alexandra to chat about her creative journey, her approach to transforming spaces, and the projects that inspire her.
Q. How did you find your way into interior design?
A. From an early age, I’ve been drawn to creativity. As a toddler, my parents often found me tucked away in the art cupboard, surrounded by crayons and paints. Art remained my favourite subject throughout school, and that passion naturally guided me to Manchester School of Art, where I completed my degree before moving into my graduate role.
Q. What’s one thing you love about working in interior design?
A. One thing I love about being an interior designer is the ability to transform empty spaces into environments that inspire, connect, and bring people together.
Q. What does a typical day look like for you?
A. A typical day involves developing concepts, producing drawings, sourcing materials, meeting clients, and coordinating with suppliers and contractors to bring projects to life.
Q. What excites you most about your work?
A. What excites me most about working in interior design is the chance to take an idea and transform it into a tangible space that people can experience every day—one that genuinely impacts how they feel, work, and connect, going beyond aesthetics to improve daily life.
Q. How do you collaborate with other teams?
A. We collaborate closely with project managers, contractors, and clients to ensure designs are delivered on time, within budget, and to the highest standard—balancing creativity with practical solutions.
Q. Tell us about a recent project that stands out.
A. The client required a full interior refurbishment of their new UK headquarters. The client wanted a space that would reflect their brand identity, showcase their products, and support a modern, collaborative way of working. Their needs included a flexible product display area, client-facing boardroom, agile workspaces, and practical storage solutions—all within a professional yet welcoming environment.
One of the main challenges was balancing product display with workspace functionality. The space needed to showcase garments and footwear in an engaging way, without overwhelming the working environment. Careful zoning, clever storage, and multifunctional furniture helped create areas that flow seamlessly between display and workspace. Another challenge was acoustic control in open zones, addressed through material selection and layout strategies.
I’m particularly proud of the thoughtful use of natural textures, woods, and muted tones, layered with brand colours to create a timeless yet vibrant aesthetic.
Before: The space was underutilised, with limited connection between product, brand, and workspace. After: A modern, connected environment where product display, work, and client interaction seamlessly align. The transformation elevated both brand presence and employee experience.
Q. What made this project memorable?
A. This project was memorable because it perfectly captured the intersection of brand storytelling and workplace design. It wasn’t just about creating an office—it was about building a space that showcases the clients identity while supporting the people who work there every day.
Q. What’s one project that you’re excited about working on at the moment?
A. I’m currently working on a workplace projects, which excites me because it’s all about reimagining how teams collaborate and thrive in their day-to-day environment. It’s rewarding to design a space that blends productivity with comfort.
Q. What would be a dream project for you?
A. A dream project would be designing a boutique hotel or restaurant where every detail—materials, lighting, and layout—works together to create a memorable, one-of-a-kind experience.
Q. What’s something you wish you knew when starting out?
A. Starting out, I wish I knew it was okay not to have all the answers right away—the best learning comes from experience, collaboration, and asking questions. I also wish I had realised sooner how much of interior design goes beyond creativity, with budgets, timelines, and coordination playing just as important a role as the design itself.
Q. What’s the biggest lesson you’ve learned on the job?
A. One of the biggest lessons I’ve learned is that great design isn’t just about creativity—it’s about problem-solving and finding practical ways to bring a vision into reality.
Q. What’s a myth in the design world that you’d like to bust?
A. A myth I want to bust: interior design isn’t just decoration—it’s strategy, storytelling, and functionality all wrapped into one. Alexandra’s creative journey from the art cupboard to leading workplace transformations brings a passionate, problem-solving approach to our team. Her ability to balance brand storytelling with practical functionality continues to create spaces that truly serve the people who use them.
